Firstly, both brushes come mounted on this sleek, black handle, with the words "by H&M" imprinted in white text. It's certainly a chic looking tool to say it's so cheap.
I'm, in particular, a fan of angled brushes. They comes in use for multiple purposes, especially lining the eyes and eyebrows.
Not too long ago, I decided to bleach my hair blonde from my natural, mousy brown shade and I like to dye my eyebrows a few shades lighter than my natural colour and use this brush to fill them in with a light brown shadow to make them look fuller and more defined.
This brush is also great when used with eye liner. I find that you get a lot more precision out of an angled brush, particularly with gel liner products. It's a lot easier to control the thickness, shape and is brilliant for winged effects, for example.
The shadow brush is a God send. I usually use an Elizabeth Arden shadow brush, also dual ended with an angled brush, but it is a lot flatter than the H and M Smokey Eye Brush and is less fluffy, so is meant for more precise application rather than a smokey effect. The H and M brush, however, creates this beautiful soft gradient effect on the outer edges of your shadow application and blends brilliantly. I especially love using it with dark colours to create this sultry, sexy eye look.
This brush is definitely a competitor, even against designer brushes. I don't have a single bad word to say about it, although I'm curious how long the synthetic material they are made out of takes to wear. I rate this product a 4/5 and would definitely recommend!